Rohan Ward: Rohan Ward Designs

The Woodpreneur Podcast

Rohan Ward, a furniture maker and designer, shares his journey of starting and growing his business in Chicago. He discusses his background in woodworking and furniture design and the influence of his childhood and education on his craft. Rohan emphasizes the importance of personal branding and standing behind the quality of his work. He also talks about the challenges and rewards of running a small business, including managing a team and maintaining a high level of craftsmanship. Rohan shares his approach to marketing and finding clients and his interest in exploring AI in furniture design.

In this conversation, Steve Larosiliere and Rohan Ward discuss strategies for scaling up and making more money in the furniture-making business. They explore the importance of recognizing expertise, increasing prices, and nurturing and optimizing the brand. They also discuss the potential for expanding the product line and branding, and the idea of creating a line of furniture. Finally, they explore the concept of building a product that pays without requiring physical labour.

Takeaways

• Personal branding and standing behind the quality of your work can be powerful marketing tools.
• Craftsmanship and attention to detail are essential in the furniture-making industry.
• Word-of-mouth referrals and building relationships with designers can lead to new clients.
• Exploring AI in furniture design can offer new possibilities for creativity and efficiency. Scaling up and making more money in a business often involves finding the right recipe for growth and expanding labor.
• Recognizing expertise and increasing prices can help position a brand as elite and attract higher-paying clients.
• Nurturing and optimizing a brand is essential for long-term success and increased recognition.
• Expanding the product line and branding can help reach a wider audience and increase revenue.
• Creating a line of furniture based on years of knowledge and experience can be a lucrative venture.
• Building a product that pays without physical labor can provide a sustainable income stream.

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Connect with Rohan at:

https://www.instagram.com/rohanwarddesigns/

https://rohanwarddesigns.com