Does patience + consistency = results?

The Wedding Business Podcast

In this episode I speak to club member, Esme Ford AKA The Honey Seeker to discuss the realities of slow growth in our industry. We break down the popular belief that growing a wedding business is a 'quick' or 'easy' win and discuss the reality around patience and consistency. It’s been a pleasure to have a chat with Esme Ford, a wedding and event florist and a flower preservation specialist from Bruton England in today’s episode of Wedding Business Podcast, where she shares her inspiring journey from theology to thriving in the British wedding industry through a commitment to sustainability and locally-sourced flowers.

A theology graduate turned florist, Esme channels her passion for sustainability into her successful British wedding floristry business, using locally-sourced blooms and flower preservation to craft personalized, ethical arrangements that narrate each couple’s unique story.

Her dedication to using British flowers not only reflects her environmental commitment but also serves as a tribute to her sister’s battle with illness, underscoring the significance of personal values in shaping a business model.

Esme’s journey is one that weaves together personal tribulations and a passion for sustainable floristry, blossoming into a successful, eco-conscious wedding business in the UK.

On this episode, we talked about:

• How Esme shifted her career path from theology to creating a unique wedding and event floristry business deeply rooted in her personal values and experiences.

• Misconceptions around the cost of locally sourced flowers.

• Bespoke approach Esme takes to weave each couple’s story into her floral designs, offering personal touch to their special day.

• Insights on how Esme navigated the complexities of maintaining her business ethos in a competitive industry, including her strategies for converting inquiries into successful sales.

• The importance of setting boundaries to ensure a healthy work-life balance and how Esme manages client expectations with various budget considerations.

• Role of camaraderie and peer support in the wedding industry as well as the art of attracting a diverse clientele.

• Virtue of patience in business growth, staying true to one’s values and how to celebrate each small victory along the way.

Learn more about Esme Ford and follow her on LinkedIn at linkedin.com/in/esme-ford-5254b9285 and connect with her on Instagram at https://www.instagram.com/thehoneyseekerfloraldesign/

Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/