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Is Your Brand a Troublemaker?
Manage episode 363681903 series 3374611
İçerik iStock Photos and IStock Photos tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan iStock Photos and IStock Photos veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Join me and my guest Richard Rimer for an enlightening (perhaps surprising) discussion about branding. If you own a business or if you support folks who do, you are not going to want to miss this.
Richard Rimer has seen many small businesses close for an unexpected reason: they chose the wrong brand. Specifically, they chose a brand that was too similar to that of another company and were forced to rebrand and pay their profits to the other company. So many business owners say “But I didn’t know” when they face this crisis. Unfortunately, not knowing is irrelevant. Richard’s mission is to educate, inform and protect small business owners. Learn more about him here: https://beacons.ai/initiatingprotection.
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