A Fresh Take on Retail Leadership with Deb Craven, President, Longo's

The Voice of Retail

Meet Deb Craven, President of Longo's, one of Canada's most popular grocery stores with dozens of locations and more on the way across Southern Ontario. I joined Deb in the Longo's Store Support offices, and we talked about leadership and what it takes to innovate and compete in the crowded Southern Ontario grocery marketplace. Deb also previews her upcoming keynote for Retail Council of Canada's Retail HR conference on April 25th. Learn more and get your tickets today: https://rcchrconference.ca/

About Deb

Deb Craven is a seasoned executive with decades of progressive experience. She has built an incredible career grounded in hard work, supportive managers, curiosity, and having the confidence to speak her mind with strong humility.

Deb is the President at Longo’s. She joined the organization in 2019 as the Chief Financial Officer and later became the Chief Operating Officer. During her tenure at Longo’s, she has successfully delivered exceptional growth while architecting the extraordinary expansion of the company, including supporting the partnership with Empire. Previous to Longo’s, she has held progressive financial management positions at Purolator, Nike, and Canadian Tire (Mark’s and Sportchek).

She achieved her Chartered Accountant designation (ICAO) and an Honours BBA (Co-Op) from Wilfrid Laurier University. She also received the Star Women in Grocery award.

Deb is married with 2 adult children and enjoys the gym, cycling and is learning to play tennis (and trying to love golf).

She gives back to the community with her support of charitable organizations. Over the years she has proudly served on the Board of Directors for The Learning Partnership, Sagesse, and Kids Help Phone.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.