Episode 16 Direct Mail vs Digital Marketing

The Ultimate Attorney Podcast

Direct mail is dead. NOT! In today’s modern age of texts, tweets, notifications, and vibrations, our attention is constantly pulled in a 1,000 different directions. While every other lawyer is trying to compete in the crowded digital landscape, you can have an unfair advantage by using direct mail as a reliable lead generation tool. If you can get a prospect to open your piece of mail, you can captivate their attention significantly longer than a tweet or Facebook post could ever accomplish. When executed properly, Direct mail is a great way to distinguish yourself and become known in your community as the go-to lawyer. There are very few mediums that allow you to improve the “know, like, and trust factor” faster than direct mail. Join us in this week’s episode of the Ultimate Attorney Podcast as we discuss direct mail and how you can keep prospects engaged and engrossed with your messaging significantly longer than any online medium.