The New Experience Economy The Two Marketeers podcast

2y ago 34:06

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Episode warning: This episode kicks off with Lindsay all "jacked up on serendipity" so whether you're into this topic or not, The Two Marketeers guarantee that the energy is infectious. So let's get into it...

Unsurprisingly so, The Two Marketeers have been magnetically drawn to The Drum's deep dive into "The New Customer Experience Economy." And in their defence, as a marketer, how could you not be?

Join Sean and Lindsay for this episode of The Two Marketeers podcast as they read up, explore and share how the new experience economy is picking up steam and thriving in a world that is constantly navigating the ups and downs of COVID-19. As they ask in The Drum article titled, "Has Covid changed how we design physical CX?", what impact has enforced isolation and social distancing had on how physical experiences are designed? Tune in to find out.

Enjoy, Marketeers!

For reference:

Snippets from The Drum's deep dive into the New Customer Experience Economy:

The Drum, "Has Covid changed how we design physical CX?"

The Drum, "‘Customers are one click away from having a new brand that they love’: CX’s evolution"

The Drum, "Emotions take center stage for the future of CX"

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Plus! A best-in-class brand experience example: Lick, found at https://www.lick.com/uk

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