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Detoxing the Beauty Conversation
Manage episode 329735151 series 3330684
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Their latest contribution to the beauty conversation, The Two Marketeers dedicate this episode to what they’ve cleverly coined as "punch-in-the-gut-vertising". Hosts Sean and Lindsay examine Dove's latest #detoxyourfeed campaign which aims to de-normalize potentially toxic beauty advice pervasive on social media. As part of the Dove Self-Esteem Project, the campaign targets teen girls’ social media feeds and gives them, and their parents, tools to help them define what “beauty” means for themselves.
As StrategyOnline.ca puts it, "Dove is looking to counter bad [beauty] advice by encouraging girls to tune out on the toxic content and urging parents to key in on what their daughters are watching.”
This one gets personal Marketeers, as Lindsay and Sean struggle to distinguish between their perspectives and experiences as both marketers and parents. The provocative question they raise is a common one: Is social media to blame? Listen to the full episode and find out.
For reference:
Strategy Online, "Dove shows moms the toxic influence of social media"
Cision PR Newswire, "A NEW STUDY FROM THE DOVE SELF-ESTEEM PROJECT FINDS 1 IN 2 GIRLS SAY IDEALIZED BEAUTY ADVICE ON SOCIAL MEDIA CAUSES LOW SELF-ESTEEM"
Dove, "Our Mission"
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