If You Want a Response in Sales, You Must Provide a Stimulus

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

What can a door handle teach us about sales?
There is a glaring omission in the sales habits of many of us in sales and the way a door opens (or doesn't) gives us an unusual reminder of the importance of NOT omitting it.
Join Paul Owen in this short solo episode to hear about the lesson of 'stimulus / response compatibility', whether that's opening or door or guiding a potential client through the buying process.
If we fail to give people the right cues, we heighten the risk that our clients and prospects will take the wrong action or not be clear about the next steps - that's a failure for professional salespeople and we're letting our clients down if we fall into this trap.
Tune in and enjoy - we hope it helps!
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