LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs

The TransAtlantic Entrepreneur

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European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
Takeaways

• Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.

• Headlines should communicate value and use action verbs and quantifiable results.

• Summaries should be personal, conversational, and highlight specific achievements.

• Experience sections should focus on accomplishments and quantify success with numbers and results.

• Avoid using technical jargon and acronyms that may not be familiar to American prospects.

• Social proof in the form of recommendations and endorsements is highly valued in American business culture.

Linkedin summaries that stand out

• Karen Abbate, SVP, Creative Director at Wunderman Thompson

• Gijo Mathew, Chief Product Officer at VTS

• Tanmoy Saha, Director of technical recruiting at Peloton

Template for reaching out to a peer for help
Hey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]

Quotes

• "Transform your LinkedIn profile into an American client magnet."

• "Your headline on your LinkedIn profile, this is your prime real estate."

• "Your summary is your chance to shine a spotlight on your expertise."

Chapters

00:00Introduction: Optimizing LinkedIn Profiles for the US Market

05:04Crafting a Compelling Headline

06:26Writing a Personal and Engaging Summary

08:16Highlighting Accomplishments in the Experience Section

10:41Avoidin

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