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109 | From CPG to B2B: Exploring the modern marketing landscape
Manage episode 398440713 series 3408548
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Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week.
Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way.
Frankly, this is a fascinating conversation, touching on so many essential lessons for aspiring CMOs including:
- Marketing's new role within the broader organisation
- How to lead from the front and back of an organisation
- Justifying brand investment in B2B
Tune in now, wherever you get your podcasts:
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