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Unifying User Data
Manage episode 362878546 series 3461095
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In this week's episode of the Small Tech Podcast by Éphémère Creative, we delve into the world of unifying user data across various touchpoints in your tech ecosystem. We discuss the importance of customer data platforms (CDPs) such as Segment, Rudderstack, Freshpaint.io, and Jitsu, highlighting their benefits in streamlining data flow and ensuring consistency. Learn how funneling data through a single platform can optimize communication, automation, and understanding user interactions, ultimately leading to a more efficient and user-focused product experience. Don't miss out on these essential tips and tools for handling user data effectively and enhancing the overall success of your tech startup.
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