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E39: On a Mission to Digitally Transform MEA Businesses
Manage episode 404589841 series 3555870
İçerik Ankur Gattani tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ankur Gattani veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.
- (01:49) - Agency to Client and Back Again
- (06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO
- (08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape
- (13:02) - Understanding the Lay of the Land
- (14:58) - Evaluating Retention Maturity: Rating UAE & KSA
- (20:08) - Comparing UI/UX Standards: Legacy Brands versus Digital-First Innovators
- (21:55) - Balancing Internal Talent and External Expertise in Legacy Orgs
- (24:22) - From Bold Investments to Half-Hearted Attempts
- (28:16) - Fostering Customer Loyalty in Finite Markets
- (31:00) - Data - The Key to Retention Success
- (36:47) - MarTech Investment: Stack Selection, Overpayment, and Underutilization
- (39:43) - 3 Avoidable Mistakes in Stack Building
- (42:12) - Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing
- (46:12) - Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics
- (49:50) - Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets
- (52:56) - Elevating Business Impact: Transformative Tales from the Agency Trenches
- (55:32) - Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing
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