#242 - How to be a Conscious Consumer

The Social Entrepreneurship & Innovation Podcast

There are two seemingly contradicting realities of “conscious consumerism”:

1. No matter how “consciously” we buy, we aren’t going to shop our way into a more sustainable and equitable world.
2. The ways we do/don’t spend our money are incredibly impactful.

Maybe this is confusing at first glance, but it becomes clearer when we explore what conscious consumerism is on the individual and collective level.

“Consuming consciously” is INCREDIBLY important. It’s my belief, though, that it’s important in ways that we might not first think.

How/what we consume is a statement about what we believe and affirm is good.

It’s about what values we put above all others.

It’s about which systems and structures of power we support. And, which we choose to reject.

In this episode, with the help of Aja Barber, fashion consultant, stylist, and writer, we’ll explore the nuance behind “buying better,” how we should define conscious consumerism, and offer tactical steps as to how you can do so yourself.

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