Premium Has a Moment While Airlines Quiet Quit China

The Skift Travel Podcast

Airlines Editor Gordon Smith joins Seth to discuss all things airlines. First, the growing prevalence of premium cabins and products in aviation. Secondly, the quiet but noticeable divestment from China by many western airlines, the subject of Gordon's recent feature story "Why Are Airlines Quiet Quitting China?".

Key Points

• Airlines are enhancing brand positioning by investing in premium cabins like first class, business class, and premium economy.
• Western airlines are quietly reducing their presence in China due to geopolitical and economic pressures, without fully exiting the market.
• The restriction on using Russian airspace increases operational costs for European airlines flying to China.

Summary

Airlines are increasingly investing in premium cabins, including first class, business class, and premium economy, to enhance their brand positioning and appeal to high-margin passengers. This move reflects a commitment to long-term enhancements despite the high costs and operational challenges involved. Meanwhile, Western airlines are adopting a 'quiet quitting' approach in China by reducing flight frequencies and cutting routes due to economic and geopolitical pressures, notably the restriction on using Russian airspace, which affects European carriers' operational costs.

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