Ads or Not? Navigating Google Business and Beyond | ft. Ross McDaniel | Ep.416

The Site Shed

Should you run paid ads for your home service business? In this episode, Matt and Ross dive deep into the pros and cons of digital marketing strategies for trades, including paid ads, local SEO, and more. Learn when and how to invest in paid advertising to maximise your trade business growth.
Tune in for expert advice on navigating the world of home service marketing.
Watch the video version of this podcast at https://youtu.be/U8HhAkw6Moo
Discussion Points:
00:00 Comparing agency work for home service businesses.
03:24 Understanding budget is key to business growth.
09:01 Avoid low-budget job advertising for trades.
11:26 SEO alone is foolish, but useful in combination.
13:48 Technology and keyboards will soon be obsolete.
17:46 Communicate clearly; content is essential.
21:32 Ads play a crucial role in forecasting business growth.
Resources:
Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0
Get a FREE Assessment - https://www.fencepost.co/assessment
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