7 Reasons Why Your Research Report Isn't Driving Demand

The Sirkin Research Podcast

Research report season is here, and we’re willing to bet your past ones drove zero demand.

After reading over 100 B2B SaaS research reports, we’ve narrowed down the 7 key reasons why most are a complete waste of time and money.

Join us this episode as we break each one of them down.

• What is the point of a research report? (1:38)
• Reason 1: Scope of report is too broad (2:17)
• Why broad reports do more harm than good (2:59)
• Reason 2: Survey audience is not your ICP (6:31)
• Why more respondents doesn’t equal a “better” research report (6:47)
• Why your survey audience must be your ICP to drive demand (8:16)
• Reason 3: Product > pain points (9:24)
• Reason 4: Using FOMO as a reason to buy your product (12:25)
• Why you can never guilt trip or peer pressure businesses into making a purchase (14:19)
• Reason 5: There’s no analysis (aka it’s just a data dump) (14:51)
• Why reports stuffed with stats are a red flag (15:31)
• What we mean by the “storyline” of your report (17:03)
• Reason 6: Poor analysis (19:30)
• What poor analysis often looks like in a report (20:43)
• Why marketers thinking they can do data analysis is a very serious issue (21:30)
• Reason 7: Inaccurate or confusing visualizations (24:04)
• Data visualization best practices (24:52)

Resources:

Webinar: 7 Reasons Why Your B2B Research Report Isn't Driving Demand

Connect with the Hosts:

Victoria Gamlen on LinkedIn

Jeff Sirkin on LinkedIn