Why OAO should replace SEO: The Future Of Optimization

The Simple and Smart SEO Show

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet.
This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:

• The importance of aligning social media strategies with business goals, rather than merely following platform guidelines.
• The Mach-6 framework of owned, managed, and leveraged assets, focusing on how brands can optimize their digital properties for better marketing outcomes.
• I also reflects on the benefits of controlling one's website content and the limitations of relying on third-party platforms like Amazon.

00:00 Introduction to Follow Through Fridays
00:24 Understanding Owned Asset Optimization
00:46 Social Media Strategies for Business Goals
02:40 Pinterest Best Practices and Business Perspective
04:23 The Importance of Owned Assets
05:46 Implementing the Terakeet Mach-6 Framework
08:16 Leveraging Amazon for Product Distribution
09:49 Exploring the Managed and Leveraged Levels
11:19 Analyzing Search Engine Results for Your Brand
14:49 Conclusion and Invitation to Join the SEO Squad
Check out the Mach-6 Framework on Terakeet's website!

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