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The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.
Manage episode 366867797 series 3461690
İçerik DemandFarm tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan DemandFarm veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Have you wondered how to engage specific high-value accounts effectively?
In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age.
They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.
Don't miss out on their unique perspective on:
- Are personalized and targeted marketing strategies vital in today's digital landscape?
- How does data analytics and AI elevate your account-based marketing efforts?
- What's the key to synchronizing account-based marketing and account-based selling?
- How can you create a seamless customer experience through multichannel and omnichannel strategies?
Tune in to The Shift today!
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