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Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?
Manage episode 449602977 series 3416878
İçerik Colin True - outdoor industry journalist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Colin True - outdoor industry journalist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Colin opens the show discussing Polartec's recent announcement of their Shed Less fleece, a fabric that, according to the brand, reduces microfiber shedding by up to 85%.
Drawing on his experience, Colin offers insights into the challenges ingredient brands face when developing innovative products, especially given the outdoor apparel industry's tendency to prioritize cost over performance. This approach often causes product messaging, like the press release for Shed Less, to come across as greenwashing rather than true innovation.
Finally, Colin concludes with The Parting Shot and a tribute to JanSport co-founder Murray McCory, who recently passed away.
Hurricane Helene Relief Links:
- Fuel Goods
- Outdoor Business Alliance Hurricane Relief Fund
- GoFundMe for Bubba O'Learys
- Western North Carolina Hurriance Helene Resource Guide
- East Tennessee Foundation Relief Fund
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