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Should We Be Creating Customer Ecosystems?
Manage episode 394279730 series 2864318
İçerik Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on today's episode!
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