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Is Branding a Waste of Time These Days?
Manage episode 375547302 series 2864318
İçerik Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of returning? With the costs of switching at an all time low and ease of entry at an all time high, how do marketing and sales leaders build a differentiated brand in this marketplace?
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