Can You Trust The Market Report?

The Real Estate Espresso Podcast

On today’s show we are talking about how to find good data.

Last night I hosted an event and invited the Keynote Speaker from Costar to present to our audience. It was a great presentation and the speaker had lots of relevant statistics that would be of interest to anyone in my local market. There were numbers on multi-family apartments, on office, industrial.

During the informal part of the evening we got into a debate about the best sources of data. Every company that specializes in analytics seems to have their own special sauce for how they gather and validate their data.

Some property management companies like Yardi and Realpage also have data analytics products. Both companies are leaders in property management and they can rely on the vast quantity of data that is hosted in their system to provide an accurate picture of the market, but only for the properties they have viability of.

Companies like Costar and ALN use a more old school approach. They have legions of analysts who will monitor the market and pick up the phone and call property owners when a transaction takes place on a commercial property. They will call the property managers at a property and interview them. It’s hard to know whether the property managers are being fully honest in the interview process.

One of the reasons why the reports differ has to do with the methodology.

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