Susie Lee-Kilgarif - Stellarmann and William Alexander

The Radical Global Marketing Podcast

Susie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency.

Susie herself is a hugely passionate, driven, and successful marketing leader with a unique career journey. She has a wealth of experience working both agency and client side, as well as running her own consultancy.

She is an advocate for the power and importance of data analytics and measurement and has led teams in award-winning rebrands, tone of voice development, and campaign effectiveness.

In this episode:

Susie talks us through her marketing career journey, her unique vocational career path, and what sparked her passion for marketing.

We discuss some of the innovative and creative rebrand projects she has executed and talk about the importance of tone of voice. Susie references Nick Parker, a tone of voice specialist who has developed the hugely effective Voicebox methodology and toolkit.

As part of a discussion on marketing personalization and the challenges around data acquisition and management coupled with target audience attention, Susie advocates for a focus on inbound leads and providing smaller, better quality data pools for sales teams. Steven and Susie reference a previous campaign Susie led developed by UPP B2B.

Susie discusses some of her career inspirations, including the work of Adrian Rowe of Rec C.