Unraveling the SEO Web: AI, Broken Links, and the Future of Publishing | Publisher Lab Ep. 36

The Publisher Lab

Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO!

This week’s stories:

Links are not a top 3 Google Search ranking factor, says Gary Illyes - https://searchengineland.com/links-google-search-ranking-factor-gary-illyes-432422

AI has transformed search, but how should marketers use it for better keywords? - https://www.thedrum.com/insight/2023/09/20/ai-has-transformed-search-how-should-marketers-use-it-better-keywords

For premium publishers, proving an advertiser’s return on investment is more important than ever - https://digiday.com/media/for-premium-publishers-proving-an-advertisers-return-on-investment-is-more-important-than-ever/

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