Do You Still Need Detailed Targeting? The Pubcast With Jon Loomer podcast

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İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

15 gün önce33:58

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Daha Sonra Çal

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Pubcast with Jon Loomer « »
Do You Still Need Detailed Targeting?

1 yıl önce 7:35

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MP3•Bölüm sayfası

İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

… continue reading

614 bölüm

#Entrepreneur #Business #Marketing #Jon Loomer #Content #Digital #Facebook #Media #Social

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Do You Still Need Detailed Targeting?

The Pubcast with Jon Loomer

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

İçerik Jon Loomer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon Loomer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

… continue reading

614 bölüm

#Entrepreneur #Business #Marketing #Jon Loomer #Content #Digital #Facebook #Media #Social

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1
The Case for Simple Meta Ad Campaigns 8:37

1 day önce8:37

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Daha Sonra Çal

8:37

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

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Stop Blaming Meta for Your Results 6:35

8 gün önce6:35

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Daha Sonra Çal

6:35

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

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Understanding How Meta's Algorithm Really Works 6:39

15 gün önce6:39

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Daha Sonra Çal

6:39

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

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When to Use Advantage+ Audience 8:26

22 gün önce8:26

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Daha Sonra Çal

8:26

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

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The New Role of Remarketing 7:59

29 gün önce7:59

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Daha Sonra Çal

7:59

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

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Why Meta Should Bring Back Podcasts 7:46

5 weeks önce7:46

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Daha Sonra Çal

7:46

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

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Do You Still Need Detailed Targeting? 7:35

6 weeks önce7:35

Daha Sonra Çal

Daha Sonra Çal

7:35

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

1
What Meta’s Latest Changes Mean for Advertisers 9:56

7 weeks önce9:56

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Daha Sonra Çal

9:56

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

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Is It Time to Abandon Lookalike Audiences? 7:42

8 weeks önce7:42

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Daha Sonra Çal

7:42

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

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The Pubcast Is Back for 2025 6:09

9 weeks önce6:09

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Daha Sonra Çal

6:09

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

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The Source of Motivation 1:43

2 years önce1:43

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Daha Sonra Çal

1:43

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

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How Meta Credits Ads for Conversions 1:38

2 years önce1:38

Daha Sonra Çal

Daha Sonra Çal

1:38

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

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How to Publish One Video Per Day 1:39

2 years önce1:39

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Daha Sonra Çal

1:39

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

1
The Surprising Impact of an AI Chatbot 1:43

2 years önce1:43

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Daha Sonra Çal

1:43

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

1
Remarketing and the 80-20 Rule 1:42

2 years önce1:42

Daha Sonra Çal

Daha Sonra Çal

1:42

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

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