271: Marcel Van der Horst - Marketing Weddings by Being Likable

The Profitable Photographer

On this episode of The Profitable Photographer, I’m joined by Marcel, a wedding photographer in Australia with over 16 years of experience who is all about creating a remarkable client experience. He loves the connective and passionate memories that he creates for couples. And he's also generous with his time by mentoring photographers entering the market, he loves to assist other photography studios as needed, and also helping our wider wedding planning community.

One of my main takeaways I totally agree with from this conversation are..1. Be nice/likable. 2. Be caring. 3. Build relationships. Make connections with our clients but also with vendors, guests and bridal parties.

Listen for these topics and how and how you can use this info to thrive in the very competitive wedding photography world.

• Deliver Memorable Client Experiences: how his passion for connecting with clients leads to unforgettable wedding photography that truly captures the essence of the couple's special day.

• The Power of Networking: why strategic networking with other wedding vendors and photographers has been the cornerstone of his business success, providing him with a steady stream of referrals.

• Maximizing Visibility: his technique of sharing galleries with vendors post-wedding, which not only strengthens relationships but also amplifies his brand’s reach.

• Sales as a Service: the importance of being personable and listening to clients during the sales process. He shares his approach to asking the right questions to uncover what clients really want.

• Smaller Weddings, Bigger Profits: info on how smaller weddings can be surprisingly profitable and how Marcel has streamlined his process to maximize efficiency.

If you’re looking to build stronger client relationships and leverage networking to grow your business, this episode is packed with actionable insights from Marcel!

By the way, if you are attending the Professional Photographers of America’s Imaging Expo this coming Feb 2025, watch for news about them get together for my listeners and guests. I am anxious to meet you in person!

Here is how to connect with Marcel

• Web: www.marcelvanderhorstphotographer.com
• Email: [e-mail]

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: [e-mail]
• Instagram
• Facebook
• YouTube