82 The One Concept Method for Brand & Web Designers with Hayley Fedders

The Profitable Graphic Designer

The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to your clients might be the fresh perspective your business needs. Learn why people are willing to pay more for one concept/one design versus multiple options and how it can significantly increase your efficiency. Hayley will share her journey, client responses, and the remarkable benefits this approach can bring to your workflow. Plus, she'll provide invaluable tips on how to transition seamlessly.

You will learn:

• What the one-concept method is and how it differs from offering multiple design options.
• How clients respond and benefit from this approach.
• Why they are willing to pay more for ONE design versus multiple options.
• Practical advice for effectively communicating the value of a single concept to your clients.
• The impact on your workflow and efficiency as a designer.
• Tips and steps to successfully transition to this innovative method.

Can't wait for you to dive in and start applying the insights we talked about soon! 😊

About Hayley:

Hayley Fedders is a branding expert who founded the Carpinteria based design agency, Studio Seaside. With a passion for brand and website design, Hayley brings her creative skills and expertise to help businesses and organizations establish their visual identities and online presence.

Hayley holds a bachelor's degree in industrial arts from San Francisco State University, which has provided her with a strong foundation in design principles and techniques. Her educational background, coupled with her keen design eye, has enabled her to excel in the field of design.

Outside of her professional pursuits, Hayley enjoys spending quality time with her family and serves on the Board of Trustees for Girls Inc, of Carpinteria. She values family and cherishes the opportunity to travel and explore new places with her loved ones.

Resources:

https://www.studioseaside.com/resources

https://www.studioseaside.com/brand-process-savvy