Manage episode 299574814 series 1449934
Microbusinesses are my passion and in no small part because I run a couple myself. Microbusinesses represent around 25% of all businesses in Australia – a pretty hefty chunk of our business landscape when you think about it.
Today’s guest is a truly inspiring microbusiness leader with a swag of awards. Tina Tower opened her first business at the age of 20, which went from being a small suburban tutoring center and educational toy store to a licensing program and then a franchise. After five years of franchising, Tina opened 35 Begin Bright centers with 120 staff.
After Begin Bright was acquired by an international education company in 2016, she started business coaching other people to scale their serviced based business. Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching. So, she put the repetitive content into an online course. It went off!
To put location freedom to the test, Tina set off to travel the world for a year with her husband and two children, visited 28 countries - all while growing the online business in a couple of hours a day.
Since returning from travel, her empire continued to grow and it’s been a revelation to her that this ‘little’ online business that she runs from home with a couple of staff makes far more money and has such a greater and wider impact than she ever did in running a franchise company.
Tina lives on a small farm near me (on the NSW Central Coast) and from there, helps people to develop and grow online digital business empires. Her niche is to help us microbusiness folks package their expertise into an online course and launch it to the world.
Now she has written a new book “Million-dollar micro-business – how to turn your expertise into a digital online course” that has already rocketed to #1 on a range of global bookstore lists.Hear from Tina on:
- What are the biggest challenges of running a microbusiness?
- The tried-and-true ways to create a “million-dollar” microbusiness?
- How much money do you need to start a microbusiness and what should someone new to microbusiness invest in first and why?
- What do you like about a microbusiness from your own experience of having run a franchised business when you headed up years ago?
- Take away: What is your final takeaway message for us on The Politics of Microbusiness?
For more from Tina connect: