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One Thing You Need to Remember When Building Your Own Brand
Manage episode 346875035 series 1528709
The 3 Components of Frequency
(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?
(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?
(3) Clarity - What’s the clarity of your frequency? On what level are people understanding?
Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1865 bölüm
Manage episode 346875035 series 1528709
The 3 Components of Frequency
(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?
(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?
(3) Clarity - What’s the clarity of your frequency? On what level are people understanding?
Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1865 bölüm
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.