))
S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba
Manage episode 347224057 series 3409000
İçerik APEX Public Relations Inc. tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan APEX Public Relations Inc. veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.
FOLLOW
Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/
74 bölüm
Paylaş
