Trent Kitsch ON: From Underwear to Cannabis - His Wild ride to Success

The Picture of Wealth

In this episode, Dustin chats with long time friend, Trent Kitsch - founder of Saxxs Underwear and co-founder of Doja Cannabis Company. Trent shares his decision-making process, which involves a 'dreams card' where he writes down his values and goals. Trent also talks about the evolution of his dreams, the importance of defining personal success, and the mentors who have helped him along the way. The conversation also covers the challenges of taking a company public and the significance of managing both the business and its stock. Trent encourages listeners to believe in themselves and take daily actions towards their goals. About Trent Kitsch: Trent Kitsch, born in Kelowna, is a Canadian entrepreneur and former baseball player. After playing for Team Canada and being drafted by the Colorado Rockies, he pursued NCAA Division 1 baseball at Oklahoma State University and UNLV. Kitsch earned an MBA from the University of Western Ontario in 2007. In 2007, he founded Saxx Underwear, later selling it in 2016. He co-founded Doja Cannabis Company, which became HIKU Brands and was sold to Canopy Growth for around $630 million in 2018. Kitsch also co-founded Kitsch Wines in 2015 and Stately Capital Corporation in 2019, which merged with Gold Flora in 2021. Kitsch emphasizes the importance of leadership, values, and hard work in business. He believes one doesn't need sector-specific experience to start a business and defines a leader as someone making three to five good decisions annually while setting a future vision. Kitsch is actively involved in charitable work, supporting organizations like Mamas for Mamas, The Kelowna Women’s Shelter, and coaching Central Okanagan Minor baseball. Additionally, he contributes to Baseball Canada and mentors aspiring entrepreneurs. Kitsch is a dedicated family man and father of two children. Childhood Dreams and Evolutions (00:01:19) Starting Saks Underwear (00:04:08) The journey of creativity and design (00:14:14) Mentors and influencers along the way (00:16:02) Taking on investors and the risks involved (00:19:53) The stock price and its impact (00:24:59) Following Trent Kitsch online (00:26:26) Taking action for future success (00:26:51) CONNECT WITH TRENT: Instagram