Building a Business From the Ground-Up with Lorraine Dallmeier of Formula Botanica

The Pam Sowder Podcast

This is episode 137 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Joining Pam today all the way from the UK is Lorraine Dallmeier! Not only are you going to absolutely adore Lorraine’s accent but you are going to love her insights on everything behind-the-scenes of creating a business from the ground-up!

Lorraine is the host of the Green Beauty Conversations Podcast, the CEO of Formula Botanica, a wife, and the mother of two wonderful boys. She is also an award-winning entrepreneur, a biologist, a charted environmentalist, and a public speaker! Her company, Formula Botanica, is an award-winning online organic cosmetic formulation and business school, which has trained 12,000+ organic formulators to start or grow their own indie beauty brand in 175 countries around the world.

In this conversation, Lorraine shares her origin story with Formula Botanica, how she has overcome challenges with creating her own business, how she has built up a community of over 100k, her advice to those getting started with an idea of their own, how she has expanded her money mindset, and much more!

Key Takeaways

[:29] About today’s episode with Lorraine Dallmeier!

[:39] Pam welcomes Lorraine to the podcast.

[1:21] Lorraine shares her origin story.

[4:02] How did Lorraine overcome early self-doubts and self-limiting beliefs? What drove Lorraine’s motivation?

[5:57] How did Lorraine get more eyes on her and build up an audience of over 30k?

[7:15] Why do so many people struggle to share themselves online?

[7:59] If someone has an idea for a skincare, haircare, or beauty product, what should they do?

[9:17] The common blocks Lorraine sees her students going through with her online school, Formula Botanica, and how she coaches them in overcoming these blocks.

[11:17] Remember to hit subscribe and submit your questions to PamSowder.com!

[11:32] How did Lorraine expand her money mindset?

[13:41] Is there a vast opportunity out there right now for all of us? Even amid a pandemic?

[15:00] We all have an idea — but how do we get started?

[16:58] Once you get started, does everything begin to fall into place?

[18:04] Has Lorraine ever gone down the wrong path with her business? How did she address these mistakes?

[20:07] About Pam’s book, Rich Girl, Poor Girl!

[20:29] Has Lorraine experienced mom-guilt? How does she navigate it?

[23:03] What does Lorraine foresee for Formula Botanica? What’s on their roadmap?

[24:48] Where to find Lorraine and Formula Botanica online!

[25:12] Lorraine shares a final piece of wisdom with listeners.

Mentioned in this Episode

It Works

Formula Botanica

FormulaBotanica.com/Free-Training — Free Online Organic Formulation Course

Instagram @FormulaBotanica

Instagram @LorraineDallmeier

Green Beauty Conversations Podcast

Continue on your Adventure

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