BONUS CONTENT: How to Vet Digital Marketing “Experts”

The New Marketing Show

We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” often fail to deliver.

Before committing to a service or company, there are a number of questions that you should present them with:

“What are you promising my company and me?”

“What results have you achieved in the past?”

“Can I talk to one of your current clients?”

Never let so-called digital marketing “experts” try to convince you of something that you can simply vet to find out for yourself.

And most importantly, always trust your instincts.