Ariana & the Rose on Tik Tok & entrepreneurism (Bonus)

The New Exchange with Ken Grand-Pierre

It’s been a while since I’ve had a fellow New Yorker on the podcast and it’s beautifully fitting that this is also our first bonus episode of season 5. Ariana Di Lorenzo (aka Ariana and the Rose) is a pop music singer-songwriter who fiercely believes that just because a song is a banger doesn’t mean it’s not capable of being emotional. Her debut album, Lonely Hearts Club, is filled to the brim with that theory being actualized into a proof of concept; an approach that’s proven to be a hallmark of Ariana’s career. On today’s chat, we hone in on how Ariana’s desire for wanting to live a better life essentially bleeds into every facet of her career; from live events to recording sessions and even onto Tik Tok videos. We also talk in-depth about her experiences of going viral on the app, along with how authenticity should always be more than a buzzword.