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İçerik Kit Inc. and Nathan Barry tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kit Inc. and Nathan Barry veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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How To Make $100,000+ With 0 Employees (Full Guide) | 052

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İçerik Kit Inc. and Nathan Barry tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kit Inc. and Nathan Barry veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.

Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.

Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.

Timestamps:

00:00 Introduction

01:22 How to Protect Your Time as a Solo Entrepreneur

02:17 How Fewer Income Streams Can Lead to More Profit

03:56 Knowing When to Say No to Growth in Business

16:04 How to Identify and Leverage Your Core Value

18:13 How to Scale Your Business Without Hiring a Team

20:15 Point of Market Entry Strategy for Entrepreneurs

24:43 How to Build Sustainable Search Traffic Without a Team

27:48 Solo Creator Marketing Strategies That Work

28:51 The Essential Tools for Automating Your Solo Business

31:40 How to Apply the 80/20 Rule to Business Systems

35:49 A Practical Guide to Using AI for Business Research

43:53 Why Human Judgment Becomes More Crucial with Automation

45:42 How to Monetize Your Audio Content and Maximize Profits

50:34 Why Audio Should Be Your Primary Content Format

52:02 How to Use Psychology Principles to Grow Your Business

54:37 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/

LinkedIn: https://www.linkedin.com/in/nathanbarry/

X: https://twitter.com/nathanbarry

Website: https://nathanbarry.com/

Follow Josh Kaufman:

Website: https://joshkaufman.net/

X: https://twitter.com/joshkaufman

Instagram: https://www.instagram.com/joshkaufmanauthor/

Featured in this episode:

Audible: https://www.audible.com

The Personal MBA (Book): https://personalmba.com/

SavvyCal: https://www.savvycal.com

Kevin Kelly: https://www.kk.org

Claude (AI): https://claude.ai/

GPT: https://chat.openai.com/

Google's Notebook LM: https://notebooklm.google/

Kit: https://www.kit.com

Tim Ferriss: https://www.tim.blog

Ryan Holiday: https://www.ryanholiday.net

Influence by Robert Cialdini: https://www.influenceatwork.com
Highlights:

07:15 Diminishing Returns of Additional Dollars
10:00 What Are You Optimizing For?
16:04 Core Production Function
31:34 Conforming the World to Your Will
38:20 How Nathan and Kit Use AI

  continue reading

72 bölüm

Artwork
iconPaylaş
 
Manage episode 448946578 series 3530384
İçerik Kit Inc. and Nathan Barry tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kit Inc. and Nathan Barry veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.

Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.

Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.

Timestamps:

00:00 Introduction

01:22 How to Protect Your Time as a Solo Entrepreneur

02:17 How Fewer Income Streams Can Lead to More Profit

03:56 Knowing When to Say No to Growth in Business

16:04 How to Identify and Leverage Your Core Value

18:13 How to Scale Your Business Without Hiring a Team

20:15 Point of Market Entry Strategy for Entrepreneurs

24:43 How to Build Sustainable Search Traffic Without a Team

27:48 Solo Creator Marketing Strategies That Work

28:51 The Essential Tools for Automating Your Solo Business

31:40 How to Apply the 80/20 Rule to Business Systems

35:49 A Practical Guide to Using AI for Business Research

43:53 Why Human Judgment Becomes More Crucial with Automation

45:42 How to Monetize Your Audio Content and Maximize Profits

50:34 Why Audio Should Be Your Primary Content Format

52:02 How to Use Psychology Principles to Grow Your Business

54:37 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/

LinkedIn: https://www.linkedin.com/in/nathanbarry/

X: https://twitter.com/nathanbarry

Website: https://nathanbarry.com/

Follow Josh Kaufman:

Website: https://joshkaufman.net/

X: https://twitter.com/joshkaufman

Instagram: https://www.instagram.com/joshkaufmanauthor/

Featured in this episode:

Audible: https://www.audible.com

The Personal MBA (Book): https://personalmba.com/

SavvyCal: https://www.savvycal.com

Kevin Kelly: https://www.kk.org

Claude (AI): https://claude.ai/

GPT: https://chat.openai.com/

Google's Notebook LM: https://notebooklm.google/

Kit: https://www.kit.com

Tim Ferriss: https://www.tim.blog

Ryan Holiday: https://www.ryanholiday.net

Influence by Robert Cialdini: https://www.influenceatwork.com
Highlights:

07:15 Diminishing Returns of Additional Dollars
10:00 What Are You Optimizing For?
16:04 Core Production Function
31:34 Conforming the World to Your Will
38:20 How Nathan and Kit Use AI

  continue reading

72 bölüm

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Today I’m joined by Matthew Kepnes (Nomadic Matt) to break down how to turn travel into a profitable business in 2025. Matt has spent over 15 years traveling full-time, building one of the world’s most recognized travel brands. We discuss how travel creators can monetize effectively—through email, events, and brand deals—while staying authentic. Matt shares his five-step system for making money while traveling, from why every creator needs a website to how to sell experiences and build a loyal community. Timestamps: 00:00 - Introduction 01:22 – From Budget Traveler to Travel Entrepreneur 03:06 – The Turning Point: How Matt Built His Blog 05:04 – The $75 a Day Strategy: Traveling Affordably 07:17 – Why Travel Content is Still Profitable in 2025 09:30 – The 5 Essential Steps to Making Money While Traveling 12:57 – Why Every Creator Needs a Website in 2025 15:25 – The Power of Email Lists & Webinars for Monetization 19:48 – Building Community Through Events & Tours 22:55 – The Truth About Travel Brand Deals 27:21 – Scaling a Travel Business Without Burnout 30:57 – Lessons from Attending 15 Taylor Swift Concerts 35:10 – How to Monetize a Travel Blog Without Relying on Ads 40:16 – The Best Ways to Land High-Paying Brand Deals 45:45 – What’s Changed in the Travel Industry Post-COVID 50:26 – The Updated Edition of How to Travel the World on $75 a Day 52:30 – Closing Thoughts: The Future of Travel Content Creation If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://x.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Matthew: Instagram: https://www.instagram.com/nomadicmatt/ Website: https://www.nomadicmatt.com X: https://x.com/nomadicmatt LinkedIn: https://www.linkedin.com/in/nomadicmatt/ Featured in this episode: How to Travel the World on $75 a Day: https://www.nomadicmatt.com/how-to-travel-the-world Kit: https://kit.com Home Exchange: https://www.homeexchange.com Southwest Airlines: https://www.southwest.com Japan Rail Pass: https://www.japanrailpass.net…
 
Today I'm joined by Ali Schwanke for a coaching session to map out how she can add $100K in creator income to her thriving services business. We dive deep into pricing, bundling digital products, and leveraging Ali’s existing audience—showing exactly how to build profitable, scalable offers without cannibalizing core services. You'll learn our approach to identifying your best passive income opportunities, packaging your expertise into clear products, and quickly validating your idea before launching. Timestamps: 00:00 Introduction 01:13 Marketing Is Simple When Your Strategy Is Sound 03:07 Escaping Marketing Chaos 06:18 Why Most LinkedIn Outreach Fails 08:02 How Ali Built Simple Strat 10:08 Growing Her HubSpot YouTube Channel 15:59 Mapping Revenue & Audience Assets 21:11 Finding Ali’s Best Passive Income Opportunities 25:48 How to Price & Package Digital Products 38:51 Using Decoy Pricing To Boost Sales 46:39 Designing the Perfect Pilot Program 55:18 Recap & Next Steps If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Ali: LinkedIn: https://www.linkedin.com/in/alischwanke Website: https://www.alischwanke.com Instagram: https://www.instagram.com/alischwanke/ X: https://x.com/alischwanke YouTube: https://youtube.com/@HubSpotHacks Featured in this episode: Simple Strat: https://www.simplestrat.com Marketing Deconstructed: https://marketingdeconstructed.com HubSpot Hacks: https://youtube.com/@HubSpotHacks Tubebuddy: https://www.tubebuddy.com Kit: https://kit.com Highlights: 00:09 – We need to retrain how we think about marketing 01:13 – “Marketing is simple when strategy is sound” 03:07 – Start with what already works 08:20 – From YouTube tutorials to a $2M agency 16:00 – Potential offers and decoy pricing 45:40 – Becoming the “Oprah of marketing”…
 
Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters. In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result. Timestamps: 00:00 Introduction to Branding 00:49 The Kit Rebrand Journey 01:55 Lessons Learned from Rebranding 05:11 Maintaining Brand Equity 06:39 Challenges and Successes 08:25 The Importance of Brand Strategy 12:42 Messaging and Positioning 15:33 Internal Shifts and Bold Actions 18:56 Kit's Self-Belief and Leadership 22:45 Creating Tutorials and Overcoming Roadblocks 24:51 Celebrity Endorsements and Success Stories 25:28 The Impact of a Strong Brand 31:24 Executing a Successful Rebrand 36:27 Dreaming Big and Making It Happen 39:27 Reflecting on Leadership and Growth 43:13 Final Thoughts and Encouragement If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Charli: Instagram: https://www.instagram.com/charliprangley LinkedIn: https://www.linkedin.com/in/charliprangley Twitter: https://twitter.com/charliprangley YouTube: https://www.youtube.com/user/charlimarietv Website: https://charlimarie.com Featured in this episode: Kit: https://kit.com Koto (Brand Strategy Partner): https://www.kotoagency.com Square Black (Development Agency): https://squareblack.com Tom Brady’s Newsletter: https://www.tombrady.com/newsletter Morgan Freeman: https://themorganfreeman.com Highlights: 06:03 – Churn: The Leaky Bucket Challenge 15:05 – Unpacking the 6-Step Direct Sales Flywheel 22:05 – Overcoming Migration Objections with Concierge Setups 29:21 – The Zero-to-One of Personal Branding 36:08 – Scheduling & Measurement: Locking In Daily Priorities 49:20 – Innovating Pricing Strategies for Expansion Revenue…
 
Today I’m joined by Laura Sprinkle for a live coaching session on scaling her new affiliate-tracking SaaS, Rootabl, from $5,000 MRR to $25,000 MRR while maintaining the flexibility and freedom she values. Laura has deep expertise in affiliate launches and is now shifting into the software world - facing new challenges like churn, onboarding friction, and deciding which features to build first. We map out her next steps - from clarifying her ideal target customer and harnessing personal branding for trust, to using direct outreach as a repeatable engine for sustainable growth. You’ll learn why concierge migrations can be a secret weapon, how to choose the right community integrations, and why narrowing your audience often leads to better results. Timestamps: 00:00 Introduction 01:14 Why Creator-Led SaaS Is Harder (Yet More Rewarding) 02:39 How Laura Reached $5K MRR 07:36 Tackling Churn and Onboarding Friction 11:29 Using Personal Branding to Increase Conversions 14:55 The Direct Sales Flywheel Explained 19:48 Turning “Concierge Migrations” into a Competitive Advantage 30:57 Choosing Your Integrations Wisely 31:24 New Features vs. Doubling Down on Existing Ones 37:17 Reducing Churn 40:16 Narrowing Your Customer Profile for Faster Growth 45:45 Using Outreach to Drive Predictable Revenue 47:11 Introducing Tiered Pricing for Expansion 50:26 Tracking Progress & Staying Focused 51:52 The Power of Iteration in SaaS Growth 01:02:54 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://x.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Laura: Website - https://laurasprinkle.com/ Rootabl (10% discount) - https://rootabl.com/special-offer/ Instagram - https://www.instagram.com/imlaurasprinkle/ Linkedin - https://www.linkedin.com/in/imlaurasprinkle/ Featured in this episode: - Rootabl: https://rootabl.com - Kit: https://kit.com - Mighty Networks: https://www.mightynetworks.com…
 
Today I'm joined by Haley from the Kit team for a Q&A where we answer your questions about building a creator business that lasts. We explore everything from why major celebrities are suddenly launching newsletters to the practical choices creators face - like when to stay solo versus build a team, or whether to focus on high-ticket or low-ticket offers. Plus, we share real examples from both sides of these decisions. You'll learn how to make strategic choices that fit your goals, build sustainable systems that scale, and maintain balance while growing your business. Timestamps: 00:00 - Introduction 02:02 - The Truth About Working with Matthew McConaughey 05:07 - Why Everyone is Launching a Newsletter (And Should You?) 12:13 - Which Celebrities Should Start a Newsletter? 15:46 - How Do You Balance Creativity With Execution? 19:42 - Should Entrepreneurs Build a Personal Brand? 30:59 - How Do Successful Creators Prioritize Self-Care? 37:27 - High-Ticket vs. Low-Ticket Offers: Which Makes More Money? 42:31 - How Far Can You Grow as a Solo Entrepreneur? 49:00 - Are You a Creator, a Coder, or a CEO? 53:34 - Should You Focus More on Product Creation or Marketing? 57:24 - How to Stay Productive Without Burning Out 01:01:12 - How Does Nathan Get More Done Than Most People? 01:05:00 - Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Haley: Instagram: https://www.instagram.com/haleyjani LinkedIn: https://www.linkedin.com/in/haley-janicek X: https://twitter.com/haleyjanicek Featured in this episode: Kit: https://kit.com Brian Feroldi: https://www.brianferoldi.com/ Matthew McConaughey’s Newsletter: https://lyricsoflivin.com/ Hasan Minhaj: https://www.hasanminhaj.com/ Morgan Freeman: https://www.instagram.com/morganfreeman/ Lil Jon’s Newsletter: https://liljon.kit.com/newsletter/ Tom Brady’s YouTube: https://www.youtube.com/@tombrady/ Tom Brady’s Newsletter: https://tombrady.com/ Cristiano Ronaldo’s YouTube: https://www.youtube.com/@cristiano/ The Armchair Expert: https://armchairexpertpod.com/ Damian Lillard: https://www.instagram.com/damianlillard/ Jo Franco: https://www.instagram.com/jo_franco/ Caitlin Clark: https://www.instagram.com/caitlinclark22/ Travis Kelce: https://www.instagram.com/killatrav/ Jason Kelce: https://www.instagram.com/jason.kelce/ Kylie Kelce: https://www.instagram.com/kykelce/ Dermot Kennedy: https://www.dermotkennedy.com/ Codie Sanchez: https://codiesanchez.com/ Justin Welsh: https://www.linkedin.com/in/justinwelsh/ Danny Iny: https://www.linkedin.com/in/dannyiny/ Jed Eglington Episode: https://nathanbarry.com/60/ Sahil Bloom: https://www.sahilbloom.com/ James Clear: https://jamesclear.com/ Paperboy: https://www.paperboystudios.co/ Derek Sivers: https://sive.rs/…
 
Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams. We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life. You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most. Timestamps: 00:00 Introduction 01:29 How I Sold an Airbnb Business for Millions 03:26 Email Marketing Funnel That Makes $200K/Year 07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business? 11:29 Starting an Agency vs Building SaaS 14:55 Evaluating Future Paths 19:48 Making Money vs Quality of Life as an Entrepreneur 30:57 Why Isaac Keeps His Business Team Small 31:24 The Truth About Starting Agencies and SaaS Businesses 37:17 Exploring New Property Ideas 40:16 The Value of a Small Property 45:45 Growing on YouTube as a Business Owner 47:11 Growing an Email Newsletter 50:26 Balancing Cash Flow and Equity 51:52 The Value of Audience and Personal Brand 01:02:54 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Isaac: Instagram: https://www.instagram.com/isaacfrench_ Website: https://www.isaacjfrench.com X: https://twitter.com/isaacfrench_ LinkedIn: https://www.linkedin.com/in/isaacjfrench Featured in this episode: Kit: https://kit.com Darrell Vesterfelt: https://darrellvesterfelt.com Sean Sweeney: https://www.seandsweeney.com New Story: https://www.newstoryhomes.org Brett Hagler: https://www.bretthagler.com Live Oak Lake: https://www.liveoaklake.com Paperboy: https://www.paperboy.co Nick Huber: https://www.instagram.com/sweatystartup Somewhere: https://www.somewhere.com Marshall Haas: https://www.marshallhaas.com Sahil Bloom: https://www.sahilbloom.com Shane Martin: https://www.linkedin.com/in/shane-martin-micro Lil Jon's Newsletter: https://liljon.kit.com/newsletter Codie Sanchez: https://codiesanchez.com Dan Martell: https://www.danmartell.com Mark Manson: https://markmanson.net Highlights: 10:51 The Warren Buffett Secret to Success 21:06 The Two Sides of Wealth: Cash Flow vs. Enterprise Value 24:13 Every Creator Needs to Master Taxes 30:30 Small Teams, Big Visions 31:46 The Slow Climb to SaaS Success 32:12 Building Paperboy 52:34 Idea Banking…
 
Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches. We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships. Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process. Timestamps: 00:00 – Introduction 01:12 - What is a Launch Manager? 02:32 - The Launch Window Strategy 03:38 - Behind-the-Scenes of Big Launches 05:24 - Why You Should Use Affiliates 09:18 - Turning a Failing Launch Around 11:17 - Best Affiliate Prizes & Incentives 15:14 - Helping Affiliates Sell More 17:02 - How to Plan an Affiliate Launch 22:30 - Beginner vs. Advanced Affiliate Programs 24:13 - Commission Structures & Trends 27:04 - The Profitable Partnerships Flywheel Explained 29:02 - Why Appreciating Affiliates Matters 32:29 – How to Activate Your Affiliates 39:08 - The Relationship Rings Model 46:14 - How to Reach Out to Potential Affiliates 50:10 - Networking & Events for Affiliate Growth 53:30 – Closing thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Laura: Website - https://laurasprinkle.com Rootabl - https://rootabl.com/special-offer Instagram - https://www.instagram.com/imlaurasprinkle Linked-In - https://www.linkedin.com/in/imlaurasprinkle Featured in this episode: Marie Forleo's B-School (Course)- https://www.marieforleo.com/bschool Rock Your Affiliate Program - https://laurasprinkle.com/lets-rock-together Amy Porterfield - https://www.amyporterfield.com Selena Soo - https://www.selenasoo.com Rootabl (10% discount) - https://rootabl.com Creator Flywheel's Course - https://creatorflywheels.com Kate Northrup - https://katenorthrup.com Chris Brogan - https://chrisbrogan.com Highlights 07:33 – Overcoming Fear When Launching with Affiliates 16:20 – Why Leading Indicators Matter 34:31 – Bigger Audiences Don’t Always Mean Better Affiliates 36:45 – The Difference Between Perceived Value and Monetary Value 48:20 – Why Personal Outreach is Important 50:17 – How In-Person Events Help Build Relationships…
 
Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders. First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content. You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships. Timestamps: 00:00 Introduction 01:33 Behind Mount Haley Holdings 02:29 The Stigma Around Personal Branding 03:14 The Power of Personal Branding: Practical Steps 05:47 5 Personal Branding Tips for Founders 09:05 Step 1: How to Get Interviewed on Podcasts 11:45 Step 2: Develop a Founding Story 12:24 Step 3: Setting Up Social Media Profiles 15:41 Step 4: Writing Foundational Essays 18:03 Step 5: Business Case Studies 20:38 How to Get High-Ticket Clients Through Personal Branding 25:37 Why Keep Investing in Personal Brand at $40M ARR 29:21 How to Attract Top Talent with Personal Branding 33:02 Using Personal Brand to Build Company Culture 38:40 Personal Branding Within Teams 41:59 How to Create Educational Content That Sells 53:17 Turning Personal Brand into Marketing ROI 57:30 Building Community Around Your Business 01:03:20 How to Systematize Content Creation 01:06:22 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Darrell: Website: https://darrellvesterfelt.com Instagram: https://www.instagram.com/dvest LinkedIn: https://www.linkedin.com/in/darrellvesterfelt X: https://twitter.com/dvest Featured in this episode: Mount Haley Holdings: https://www.mounthaley.com Good People Digital: https://mygoodpeople.com Boomtown: https://boomtowngrowth.com HubSpot: https://www.hubspot.com Mighty Networks: https://www.mightynetworks.com Charli (Kit Creative Director): https://www.charlimarie.com Deliverability Podcast: https://deliverability.transistor.fm Webflow: https://www.webflow.com Framer: https://www.framer.com Hampton: https://www.joinhampton.com Sam Parr: https://www.linkedin.com/in/parrsam Leadpages: https://www.leadpages.com Cast Magic: https://www.castmagic.io Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin Highlights: 02:19 Personal Branding: The Silicon Valley Stigma 14:46 Social Media Audit Checklist for Founders 25:59 Why I'm Still Building My Personal Brand at $40M ARR 29:21 Using Personal Brand to Improve Hiring 34:41 How Kit Creates Internal Content 38:37 Team Personal Branding Strategy 57:24 Kit Building an Online Business Community…
 
Today I'm joined by Gina Bianchini, founder of Mighty Networks, to discuss what her data shows makes online communities succeed or fail. Gina shares her frameworks for creating engagement between members and reveals the one metric that predicts a community's success with 93% accuracy. We dive into specific strategies around transitions, monthly themes, and daily engagement that keep members active. You'll learn how to build genuine connections between members, identify the right people to seed your community, and create lasting value that has members sticking around long-term. Timestamps: 00:00 Building Your Own Community 01:20 Signs Your Community Will Fail 05:04 How to Make Money from Your Community 07:05 Turning Around a Dying Community 08:24 The Role of Network Effects 09:19 Creating Member Engagement 14:47 Creating Community Engagement with Monthly Themes 20:07 How to Use Polls to Drive Community Interaction 24:36 Facebook Groups vs Dedicated Community Platforms 32:23 What is People Magic and Why It Matters 36:35 Creators Defining Their Own Terms 38:44 Positioning Your Community: Force of Choice vs Comparison 40:59 Building Long-Term Community Success 45:13 Using Nominations to Grow a Paid Community 50:42 When to Revive vs Restart a Community 53:23 How Member Connections Drive Growth 01:06:41 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Gina: LinkedIn: https://www.linkedin.com/in/ginabianchini Instagram: https://www.instagram.com/gbianchini X: https://twitter.com/ginab Featured in this episode: Mighty Networks: https://www.mightynetworks.com Christopher Lochhead: https://lochhead.com Eddie Yoon: https://www.eddiewouldgrow.com Mastermind Talks: https://www.mmt.community Creator Flywheels: https://creatorflywheels.com Highlights: 06:19 The Problem of Churn in Communities 44:38 The 70/30 Rule for Community Growth 01:00:22 Mighty Networks + Kit Collaboration…
 
In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching. Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel. You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works. Timestamps: 00:00 Introduction 01:13 Revenue Growth: From $88K to $600K+ 05:33 Building an Effective Marketing Funnel 09:01 Newsletter Growth Strategy 18:30 Creating Tools That Convert 22:12 How to Prioritize Tasks as a Creator 23:51 Transitioning from Side Project to Real Business 28:29 Setting Work-Life Balance Goals as a Creator 29:41 Using a Book to Scale Your Business 31:17 Will Writing a Book Hurt Your Business? 33:11 How to Package and Position a Book 35:25 Why Word of Mouth Matters for Books 39:39 Optimizing Your Revenue Streams 43:33 Top of Funnel Marketing Strategies that Work 01:00:12 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Justin: Instagram: https://www.instagram.com/creatorwizard Website: https://www.creatorwizard.com YouTube: https://www.youtube.com/@creatorwizard X: https://twitter.com/justinmooretfam LinkedIn: https://www.linkedin.com/in/justinnmoore Featured in this episode: Sponsor Magnet (Book): https://www.sponsormagnet.com Morning Brew: https://www.morningbrew.com Spark Loop: https://www.sparkloop.app Creator Network: https://creatornetwork.kit.com Pat Flynn: https://www.patflynn.com Jay Clouse: https://creatorscience.com Atomic Habits (Book): https://jamesclear.com/atomic-habits Dan Martell: https://www.danmartell.com Buy Back Your Time (Book): https://www.buybackyourtime.com Tiago Forte's Essay: https://fortelabs.com/blog/the-financial-reality-of-a-traditionally-published-book-a-complete-breakdown Bonnie Christine: https://www.bonniechristine.com Darrell Vesterfelt: https://darrellvesterfelt.com Brian Harris (Growth Tools): https://growthtools.com HubSpot: https://www.hubspot.com Buffer: https://www.buffer.com Creator Flywheels Course: https://creatorflywheels.com Highlights: 16:31 How to Make Money Online 19:55 Why Tools Are Great Lead Magnets 23:11 Time Management Tips for Creators 25:49 Getting Past Startup Trauma as a Creator 33:10 The Strategy Behind Successful Book Launches 48:45 Choosing Between Multiple Products vs One Focus…
 
Today I'm joined by Jed Eglington to explore an overlooked path to becoming a successful full-time creator. Jed shares his journey from in-house creator to successful business owner, outlining how to develop video, storytelling and production skills that companies actually value. He breaks down what businesses look for when hiring creators and how to position yourself for these opportunities. Learn how to master the essential skills, create a compelling portfolio, and transition from creator to founder by building products your audience wants. Timestamps: 00:00 Introduction 01:06 Misconceptions About the Creator Economy 02:03 Mapping Out Creator Career Paths 02:21 The Role of In-House Creators 06:57 Essential Skills You Need as a Creator 09:01 Learning Video Editing as a Beginner 11:20 Storytelling Tips for Content Creators 13:32 Being Confident On Camera 17:38 How to Find the Right Company to Work For 24:35 Analyzing Video Formats 25:21 How to Get Companies to Notice Your Work 28:20 Making It Easy to Say Yes 30:17 Guide to Going from Creator to Founder 31:51 Building an Audience While Working Full-Time 40:05 How to Grow Your email List 47:20 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Jed: TikTok: https://www.tiktok.com/@creatorjed Instagram: https://www.instagram.com/creatorjed Website: https://www.creatorroom.com Featured in this episode: Dan Go: https://www.instagram.com/danfounder Justin Welsh: https://www.justinwelsh.me Amy Porterfield: https://www.amyporterfield.com HiSmile: https://hismileteeth.com Kit: https://www.kit.com Gary Vee: https://www.garyvaynerchuk.com D Rock: https://www.instagram.com/drock Charli Prangley: https://charlimarie.com Tim Urban (Wait But Why): https://www.waitbutwhy.com Ugmonk (Jeff Sheldon): https://www.ugmonk.com Peter McKinnon: https://www.youtube.com/@petermckinnon Ali Abdaal: https://www.youtube.com/@aliabdaal Casey Neistat: https://www.youtube.com/@casey Karen X Cheng: https://www.instagram.com/karenxcheng Donald Miller (StoryBrand): https://www.storybrand.com Codie Sanchez: https://codiesanchez.com Nick Huber: https://www.instagram.com/sweatystartup Highlights: 04:49 The Rise of the In-House Creator 09:58 Learning More by Copying Others 11:27 The Blueprint for Book Titles 13:51 Why a Guiding Principle Matters 23:48 Documenting Video Performance 26:24 How to Get Your Work Seen by the Right Companies 32:29 How CEOs Should Approach Employees Building Their Own Audiences 38:37 Turning a Crowd into a True Audience 41:49 When Are You Sending Too Many Emails?…
 
In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening. Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states. Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results. Timestamps: 00:00 Introduction 01:10 Building Family Businesses 10:58 Airbnb Account Suspension 12:20 Growing from 5K to 150K Followers in 15 Months 22:24 How to Combine Online Marketing with Physical Business 26:29 Using Design to Stand Out in Business 33:05 Business Lessons from Steve Jobs and Apple 40:50 How One Twitter Thread Got 20M Views 44:00 The Art of Writing Viral Content 48:14 Best Practices for Reposting Content 49:13 How to Convert Social Media Followers to Email Subscribers 51:31 Creating Successful Short Form Video Content 56:01 Why Transparency Builds Trust 01:00:17 Using Content Creation to Fund Business Growth 01:07:59 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Isaac: Instagram: https://www.instagram.com/isaacfrench_ Website: https://www.isaacjfrench.com X: https://twitter.com/isaacfrench_ LinkedIn: https://www.linkedin.com/in/isaacjfrench Featured in this episode: Live Oak Lake: https://liveoaklake.com Hans Lorei: https://www.instagram.com/hansloreidesign Sam Parr: https://twitter.com/theSamParr James Clear: https://jamesclear.com Al Doan: https://twitter.com/drbillnye Brent Underwood: https://twitter.com/underwoodbrent The Cliffs at Hocking Hills: https://thecliffs.house Highlights: 01:17 The Motel Patel Cartel 13:27 Creators on a Journey 29:46 Power of Good Taste 35:13 Lord of the Rings Quality Anecdote 46:10 How Nick Huber Engineers Viral Tweets 52:54 Getting a Deal Done with a Non-Monetary Value 01:00:16 Digital/Physical World Flywheel…
 
In this episode, Haley Janicek from the Kit team joins me for our new Q&A format to explore building community, creating content, and growing your business in the creator economy. First, we explore the power of in-person connections through our experiences with Kit Studios and Craft + Commerce, discussing how community accelerates growth. Then we tackle your questions about AI in content creation, balancing revenue streams, and transitioning to full-time creation. You'll learn practical strategies for building your minimum viable brand, leveraging AI tools authentically, and creating sustainable growth - whether you're starting out or scaling up your creator business. Timestamps: 00:00 Introduction 01:33 Behind the Scenes at Kit with Haley Janicek 02:26 Building Kit Studios: From Idea to Reality in 27 Days 08:11 Kit Studios Expansion: New Location Coming in February 08:47 Why In-Person Creator Communities Matter 10:36 What Creators Can Learn from Taylor Swift's Success 13:19 How Events Transform Creator Businesses 18:40 Inside Craft and Commerce: The Creator Conference 19:47 The Strategic Selfie Method for Networking 23:09 Why In-Person Events Beat Online Networking 24:56 Craft & Commerce 2025: Event Details 27:35 Starting the Q&A Session 28:18 Using AI for Authentic Content Creation 32:28 Where the Creator Economy is Heading in 2025 33:48 How to Choose the Right Business Strategy 35:11 Preventing Creator Burnout While Growing 36:41 Growing a Creator Business with a Full-Time Job 39:07 Transitioning from Expert to Full-Time Creator 43:21 Balancing Profit with Positive Impact 45:58 The Journey to Building a $43M Company 48:49 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Haley: Instagram: https://www.instagram.com/haleyjani LinkedIn: https://www.linkedin.com/in/haley-janicek X: https://twitter.com/haleyjanicek Featured in this episode: Kit: https://kit.com Craft and Commerce: https://conference.kit.com FinCon: https://finconexpo.com Tim Grahl: https://www.linkedin.com/in/timgrahl Eras Tour: https://www.taylorswift.com/events Village Impact: https://villageimpact.com Jen Hatmaker: https://jenhatmaker.com Mom 2.0: https://mom2summit.com John Meese: https://johnmeese.com Sahil Bloom: https://sahilbloom.com Michael Hyatt: https://michaelhyatt.com Amy Porterfield: https://www.amyporterfield.com James Clear: https://jamesclear.com Kirsten Grove: https://www.instagram.com/simplygrove Happy Happy Houseplant: https://happyhappyhouseplant.com ChatGPT: https://www.openai.com/chatgpt Claude: https://www.anthropic.com Google Notebook LM: https://notebooklm.google Highlights: 11:23 Taylor Swift as a Creator 14:23 The Value of Community 26:40 Craft & Commerce 29:39 Navigating AI Tools as a Creator 35:53 Creator Flywheels 39:21 Personal Branding Advice 46:24 Starting a Creator Business…
 
Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes. Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids. Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away. You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom. Timestamps: 00:00 Introduction 01:16 How to Build a $2 Million Creator Business 02:39 Finding Your Customer Pain Points 03:55 Starting a Blog That Makes Money 05:21 First Digital Product Launch 06:51 Meta Ads Strategy for Digital Products 15:26 Email Welcome Sequence Strategy 24:06 Creator Business Revenue Growth Analysis 31:56 Building Recurring Revenue with Software 35:36 Balancing Business Growth with Family Life 36:09 Setting Profit Margin Goals 37:07 SaaS Product Customer Analysis 38:50 Digital Products vs Software Revenue Models 39:33 Growing Software Sales as a Creator 40:50 How to Simplify Subscription Pricing 46:44 Business Partnership Strategy for Creators 49:20 Pinterest Marketing Strategy 51:15 Creating High-Quality Blog Content 52:34 Building a Pinterest Marketing System 57:20 Scaling Meta Ads Successfully 58:01 Niche vs Broad Market Strategy 01:04:51 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Corina: X: https://twitter.com/nowthaticando Website: https://nowthaticando.com YouTube: https://www.youtube.com/c/frumpfighters Instagram: https://www.instagram.com/nowthaticando Instagram: https://www.instagram.com/frumpfighters LinkedIn: https://www.linkedin.com/in/corinaholden Featured in this episode: Frump Fighters: https://www.frumpfighters.com Todd Herman (90 Day Year): https://www.toddherman.com Kit: https://www.kit.com E-Myth Revisited (Book): https://www.emyth.com Highlights: 02:00 Teaching High-Value Skills and Niche Pursuits 05:21 The Power of Leverage 58:35 Scaling Strategies 01:02:15 Decision-Making Frameworks 01:07:31 Corina's Flywheel…
 
Today, I have a slightly different episode for you. I’m joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization. I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience. Tiago and I also take some of your questions from our audience, so there’s definitely something in this episode for everyone. I hope you find this episode valuable and inspiring. Timestamps: 00:00 Introduction 00:28 Building a Meaningful Audience 03:23 The Power of a Niche Audience 04:02 Insights from Successful Creators 07:35 Monetizing Attention 09:45 Challenges and Strategies for Creators 12:33 How Celebrities Are Monetizing Attention 19:16 The Business Of Being a Creator & Email Lists 22:35 What IS A Creator? 26:58 Overcoming Plateaus in Growth 29:10 Balancing External and Internal Focus in Business 31:34 Advice for Beginner Creators 33:49 The 90-9-1 Rule: From Consumer to Creator 41:45 Choosing the Right Platform for Your Content 51:08 The Four C's Framework 53:33 Conclusion and Final Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Tiago: Website: https://fortelabs.com YouTube: https://www.youtube.com/@TiagoForte Twitter: https://x.com/fortelabs LinkedIn: https://www.linkedin.com/in/tiagoforte Instagram: https://www.instagram.com/fortelabsco Facebook: https://www.facebook.com/fortelabs Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry Twitter: https://x.com/nathanbarry Website: https://nathanbarry.com YouTube: https://www.youtube.com/@thenathanbarryshow Featured in this episode: Kit: https://kit.com Missouri Quilt Company: https://www.missouriquiltco.com Lex: https://lex.page Theory Of Constraints: https://fortelabs.com/blog/theory-of-constraints-101 Highlights: 04:10 Creator Economy Has a Thriving Middle Class 09:51 Turning Attention into Equity 14:58 Creators as Entrepreneurs 26:51 Breaking Growth Myths 32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge 43:32 Refining Ideas 46:45 Finding Your Niche…
 
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