Episode Thirteen: Marc Levit • ForecastEasy

The Month End Podcast

The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.

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In episode thirteen, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Founder of ForecastEasy, Marc Levit. Our first of two in depth interviews with Marc focuses on defining forecasting and why it is essential for a business to incorporate into their practices from day one. As the name implies, ForecastEasy is a tool designed specifically to make forecasting easy for consumer brands. Marc not only gives us great actionable financial advice, he provides us insight into real brand examples of wins and successes. This is a must watch for CPG brands aiming to develop a profitable, long term product.
SHOW NOTES and VIDEO RECORDING: http://www.accountfully.com/podcast​​
The ForecastEasy Website: http://www.forecasteasy.com

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Bölümler

1. Episode Thirteen: Marc Levit • ForecastEasy (00:00:00)

2. Marc Levit's background and ForecastEasy (00:01:19)

3. ForecastEasy intro (00:02:07)

4. What is a forecast? (00:03:11)

5. The difference between forecast/budget/model (00:03:55)

6. What financial data are you forecasting? What are you prioritizing? (00:05:57)

7. The most strategic statement: the income statement (00:06:40)

8. At what point/stage of business should you forecast (00:07:43)

9. How far out should you forecast? (00:09:20)

10. What specific things are investors looking at in a forecast? (00:10:08)

11. How often should the forecast be reviewed? (00:11:56)

12. Building out a forecast: key inputs and drivers (00:13:06)

13. The sweet spot for channels and SKUs in your forecast (00:15:23)

14. Recap of the items you want to see in your forecast (00:17:21)

15. The key metrics to be looking at once you've organized the data (00:17:43)

16. Why focusing on this is is key insight into your brand's health (00:18:38)

17. Deep dive into target gross margins (00:19:29)

18. This good is built for online channel gross profit margin success (00:21:19)

19. This good is not great for online channel gross profit success (00:21:28)

20. Key driver recap (00:22:21)

21. The whole point of forecasting (00:23:13)

22. Are there specific valuation tactics based upon gross margin calculation? (00:24:49)

23. The two things that determine high and low end of valuation metrics (00:25:48)

24. Key terms recap (00:27:17)

25. Founder do's and don'ts (00:27:57)

26. forecasting resources (00:30:35)