Episode Seventeen: Kyle Maggard • Over Easy

The Month End Podcast

The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.

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In episode seventeen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Founder and CEO of Over Easy, Kyle Maggard. As a former Army captain, and busy dad, Kyle was on the lookout for a convenient, healthy and tasty breakfast option. When thick, unappealing protein bars and the classic sugar laden options no longer cut it, Kyle started his own company to solve this problem. We learn some hands on, valuable pricing and development lessons from his journey as a growing company.

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The Over Easy Website: http://www.overeasyfoods.com

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Bölümler

1. Episode Seventeen: Kyle Maggard • Over Easy (00:00:00)

2. Overview of Over Easy and Kyle's role (00:00:49)

3. How Kyle grew the team and why (00:03:19)

4. Overview of each sales channel and KPIs (00:06:22)

5. Detailed overview of Over Easy's pricing strategy - lessons learned and current changes being implemented (00:09:28)

6. How Kyle manages inventory planning (00:12:54)

7. Over Easy'd next phase and how they are planning for it with cash, etc. (00:17:20)

8. How inventory management systems have helped Over Easy (00:19:49)

9. Brad's take on the key to any inventory business's success - inventory efficiency and ROI (00:21:30)

10. Kyle on how sales channels are like equations and how he assesses each, individually against the entire brand's success (00:22:51)

11. Kyle's CPG "Do" (00:27:09)

12. Kyle's CPG "Don't" (00:31:12)

13. Over Easy products and which are Kyle's favorites, and why (00:32:24)