Using Community to Generate Revenue and Sponsorship with TD SYNNEX

The Member Engagement Show

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1 yıl önce 37:14

MP3•Bölüm sayfası

Creating an environment where members, content, and sponsors can come together in mutually beneficial ways.
Strategizing to drive traffic to your community: "If you build it they won’t necessarily come."
Ways to monetize your platform.
How to effectively use gated content.
The importance of keeping fresh content in your community.
Sponsorable newsletters as revenue and traffic drivers.
Using editorial calendars to avoid “random acts of marketing.”
Leveraging sponsors for thought-leadership content that helps your community users.
The importance of having a dialogue and sharing tips with your sponsors.
Being patient and testing things out.

TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations.

Helpful Links:

Higher Logic's Community Content Calendar Template

Higher Logic's Community Manager Toolkit

The TD Synnex Level Up Community

95 bölüm

#Tech #Business #Marketing #Higher Logics #Member Engagement

Using Community to Generate Revenue and Sponsorship with TD SYNNEX

The Member Engagement Show

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Creating an environment where members, content, and sponsors can come together in mutually beneficial ways.
Strategizing to drive traffic to your community: "If you build it they won’t necessarily come."
Ways to monetize your platform.
How to effectively use gated content.
The importance of keeping fresh content in your community.
Sponsorable newsletters as revenue and traffic drivers.
Using editorial calendars to avoid “random acts of marketing.”
Leveraging sponsors for thought-leadership content that helps your community users.
The importance of having a dialogue and sharing tips with your sponsors.
Being patient and testing things out.

Helpful Links:

Higher Logic's Community Content Calendar Template

Higher Logic's Community Manager Toolkit

The TD Synnex Level Up Community

95 bölüm

#Tech #Business #Marketing #Higher Logics #Member Engagement

Tüm bölümler

1
SEO Quick Wins for Associations with Romeo Talento 47:25

9 gün önce47:25

47:25

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento , Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topics covered include: A primer on what SEO is (and isn’t). How search engines work. The importance of keyword research and wording things correctly. The steps to incorporate into your day-to-day work to optimize content for search engines. Recommendations for one-person marketing teams juggling multiple hats. The three types of SEO you need to know. The importance of alt text in images, page titles, and working links. Tips for page design and backlinks. The power of data and numbers in your web content. Suggestions for long-term SEO wins. How AI and voice searches are changing SEO Helpful Links On-Demand webinar with Alec Cole, Founder of Salt Rock SEO, on AI’s Impact on SEO SEO Checklist: 41 Tips to Optimize Your Website Higher Logic Thrive…

1
Transforming Association Volunteer Systems with Peggy Hoffman 48:36

6 weeks önce48:36

48:36

Our guest on this episode of The Member Engagement Show is Peggy Hoffman , Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for volunteers and staff. In this episode, we discuss the current state of association volunteer systems, with topics covered including: What research tells us about the current landscape of association volunteer programs. What are the reoccurring challenges? What adjustments to volunteer systems make a difference? The demand for shorter-term volunteering. What keeps volunteers engaged? What kind of information do volunteers really want when it comes to a program’s goals and achievements? What draws in and engages the next generation of volunteers? Why you should ask volunteers to “get milk on their way home, not go out of their way.” Determining when to sunset a volunteer program that's not performing. The critical role of the staff liaison. Just how important is it to have a volunteer program? Peggy will be presenting a session at Higher Logic's Super Forum Conference , March 26-28 in Nashville, TN, on "Igniting Engagement: Empowering Members to Lead." Join this interactive session to learn how to shift your perspective and your strategy around volunteering to ignite engagement. Helpful Links & Resources Mentioned in the Episode: Article: Why Volunteering Needs a Transformation Article: Create Better Volunteer Experiences Through Feedback Report: A Holistic Approach to Association Volunteer Management Executive Summary: A Holistic Approach to Association Volunteer Management Report: Mutually Beneficial Volunteerism Guide: The Decision to Volunteer - Why People Give Their Time and How You Can Engage Them Simplified Engagement Loop from MCI's Engagement Index Report: Chapter Performance and Benchmarking Report…

1
Association Drivers of Change with ASAE ForesightWorks 39:25

11 weeks önce39:25

39:25

On this episode of Higher Logic Thrive’s The Member Engagement Show , our guests are Andrea Wieters , Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly , CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks , a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include: What the ASAE Research Foundation and ForesightWorks does - including their list of "Drivers of Change". The newest Drivers of Change: AI, emerging Gen Z, and the talent drought. The ways the world of work is changing and why every association leader needs to understand it. The importance of a systems-based approach. Six key thematic areas of change explored in the ForesightWorks list of Drivers of Change. Advice for association leaders on how to apply drivers of change to strategy. Some Helpful Links ASAE ForesightWorks Why Associations Need Foresight The CDC’s Future of Work Higher Logic Thrive…

1
What Do Members Want? Insights from the 2024 Association Member Experience Report 52:42

16 weeks önce52:42

52:42

On this special episode of The Member Engagement Show , we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan , Director of Product Marketing Sarah Spinosa , and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include: Why members leave their associations. How often do members interact with their association? What are the top member benefits? Member education needs and trends. How associations can participate in targeted initiatives members look for. Member communication preferences. How important is personalization and segmentation to members? Helpful Links Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report 2024 Association Member Experience Report Association Community Benchmark Report Higher Logic Thrive Learn Higher Logic Post on Engagement Scoring Super Forum 2025 Registration…

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Association Learning Best Practices with Blue Sky eLearn 44:31

21 weeks önce44:31

44:31

In this episode of The Member Engagement Show , we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones , CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as: What a Learning Management System (LMS) is. Education as a huge driver for Non-Dues Revenue. Education for membership expansion. Bringing data management and technologies like AI into association education. How to diversify your educational experiences. How the right platform can create a coherent and efficient learning ecosystem. Why a learning program doesn’t need to be a heavy administrative lift. Tips for adopting and launching learning programs and an LMS. The biggest gap in most association learning programs. Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn. Helpful Links: Higher Logic Thrive Learn . Blog post with Blue Sky on AI-powered learning . The 2024 Association Member Experience Report .…

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Using Community to Generate Revenue and Sponsorship with TD SYNNEX 37:14

23 weeks önce37:14

37:14

In this episode of The Member Engagement Show , we talk with Angela Costa , TD SYNNEX Marketing Strategist, and Kendrick Johnson , TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include: Creating an environment where members, content, and sponsors can come together in mutually beneficial ways. Strategizing to drive traffic to your community: "If you build it they won’t necessarily come." Ways to monetize your platform. How to effectively use gated content. The importance of keeping fresh content in your community. Sponsorable newsletters as revenue and traffic drivers. Using editorial calendars to avoid “random acts of marketing.” Leveraging sponsors for thought-leadership content that helps your community users. The importance of having a dialogue and sharing tips with your sponsors. Being patient and testing things out. TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations. Helpful Links: Higher Logic's Community Content Calendar Template Higher Logic's Community Manager Toolkit The TD Synnex Level Up Community…

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AI, Privacy, and Security for Associations with Amanda DeLuke 41:42

25 weeks önce41:42

41:42

In this episode of The Member Engagement Show , we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include: What is ISO and SOC2, and why are they important security standards? The latest AI and privacy trends. How to approach AI at your organization with your eyes wide open. Considerations when approaching different use cases for AI in associations. Free resources on privacy and security. How to not be overwhelmed by the AI revolution. How data classification factors into privacy and security. What the legislators are doing (or not) to help. Some Helpful Links: Podcast on AI with Conor Sibley, Higher Logic's CTO Higher Logic Blog Posts on AI (including tips for prompts, things associations should know, and Higher Logic's partnership with IBM to harness the power of community and AI) Messaging, Malware, and Mobile Antiabuse Working Group (M3AAWG) National Institute of Standards and Technology (NIST) International Association of Privacy Professionals (IAPP)…

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How Mobile Apps Are Revolutionizing Member Connections with Michael Jones 42:37

27 weeks önce42:37

42:37

Our guest this episode is Michael Jones , VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore: Current tech and engagement challenges facing associations. Learnings from The State of Mobile in Associations Benchmark Report. How mobile apps help associations address some of their biggest priorities. The three places associations interface most with their members. How overall mobile use is trending across all demographics. How mobile opens a new communication channel for going beyond email. Why a mobile responsive website doesn’t tap the full advantages of a mobile app. How to get members to download your app. Tips for making your association app a success. Helpful links: Higher Logic Thrive Mobile 365 Results Direct…

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Lessons from the 2024 Association Community Benchmark Report 47:44

33 weeks önce47:44

47:44

In this episode of The Member Engagement Show , we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits. Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topics include: What the report is and how associations can best use it. Highlights from the report including: Which months have the highest community engagement. Average open rates for community digests. Average discussion activity. The impact of size and age on community engagement. How to engage different types of community users. The positive impact of tying mentoring, volunteering, and job board opportunities to your online community to increase engagement with your programs and community. Just how big a difference personalization makes. Why onboarding is a critical time for community engagement. The percentage of community members you can expect to contribute content. The impact of having resource libraries in a community. Helpful Links: Register and join us for our free upcoming webinar on the 2024 Association Community Benchmark Report, taking place September 25 at 2 PM ET. Download the 2024 Community Benchmark Report Explore the Community Manager Toolkit More Higher Logic podcast episodes and resources…

1
Tapping the Power of Microsites for Associations 27:38

37 weeks önce27:38

27:38

Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support. During the episode, we share tips for how associations can manage and engage groups, chapters, and events by using dedicated microsites. Hear about some common association use-cases for microsites. Learn why microsites are great for offering personalized branding and experiences for different member segments or events. Learn how chapter and other microsites can be used to empower volunteers and chapter leaders. Understand the best practices for setting up microsites, including the benefits of testing and starting small. Learn what Higher Logic's Component Management add-on is and how it can help. Helpful Links: Kristen Parody on LinkedIn Cate Sauer on LinkedIn FloridaMakes Webinar on how they use microsites. Microsite Resources in the HUG Education Library Info on Higher Logic's Component Management Add-On Higher Logic Success Team Contacts: successteam@higherlogic.com realmagnetsuccessteam@higherlogic.com informzsuccessteam@higherlogic.com…

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Association Credential Programs with Heather McNair 39:01

44 weeks önce39:01

39:01

Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new certificate participants in just one year, while cutting staff time spent on the program in half. Throughout the episode, we discuss: The different types of credentialing programs: certifications, certificates, micro-credentials, and stacked credentials. How Higher Logic Thrive Credentialing makes managing complex certification programs. Opportunities associations are missing when it comes to certification and credentialing. How to ensure members understand the importance of certification, the process of getting their credentials, and how to approach re-certification. Strategies for nurturing members toward certification. How to revitalize a certification program that may be stalling out. Repurposing existing content for certification programs. Using technology to scale and improve certification programs. Helpful Links: Higher Logic Thrive Credentialing Heather McNair on LinkedIn higherlogic.com/podcasts…

1
AI for Associations with Conor Sibley 45:22

47 weeks önce45:22

45:22

Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley , who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset. We talk about the ways AI applications for associations are evolving, and Conor highlights Higher Logic's new AI tools. Topics covered include: The types of AI that go way beyond just generative AI. How associations can use AI for highly personalized experiences. The power of AI in automated marketing. Definitions for Multi-Modal Large Language Model, AI hallucinations, and results augmented generation (RAG). AI applications that can help associations externally and internally. The ways AI can be applied to improve translation and multi-lingual experiences Helpful Links: June 11 Webinar: Available Now - See Higher Logic's New AI Tools In Action Additional resources at higherlogic.com/podcasts .…

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Learning from 10+ Years of Community with Diana Mertz 38:54

50 weeks önce38:54

38:54

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include: Building and maintaining special interest groups in communities. Nurturing volunteers as leaders. Tips for communities keeping long-time communities fresh and engaged. How members’ perception and use of communities changes over time. Learning what YOUR members want and how to tap into that for success. Teaching members how to use and get the most out of the community. Recognition for your most valuable contributors. Helpful Links Visit higherlogic.com/podcasts for resources. Learn more about ASA's Women in Leadership program (video). Diana Mertz on LinkedIn American Staffing Association…

1
Email Tips and Benchmarks with Amber Worthen 47:17

1 year önce47:17

47:17

In this episode, we talk with Amber Worthen , CEO of Email Maven , which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores: How to accomplish a lot with a small email marketing team. How to effectively introduce automation into the email marketing picture. Why email benchmarks are important and how they can help associations. What kind of email metrics you should be tracking. How to provide a better, more targeted experience for your members through automation. How to spot helpful vs. unhelpful email data. The most underestimated Higher Logic email tool: web tracking. Emerging trends in email marketing Links: Visit higherlogic.com/podcasts to download the Association Email Benchmark Report and check out other resources referenced on the show. Register for our April 30 webinar, Benchmarks for Success , to learn more about association marketing, community, and experience benchmarks. Learn more about Email Maven .…

1
Careers + Community = Member Engagement, Revenue, and More with Sarah Spinosa 31:02

1 year önce31:02

31:02

In this episode, we talk to Higher Logic ’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include: Job Boards reinforce your association as the “professional home” for members. A job board’s role in member recruitment, engagement, and retention. A job board's role in generating non-dues revenue. Using job boards to spot skills demands and gaps, and education opportunities. How job boards add value to your community and drive logins. How job boards can keep the industry healthy. Effective job board tech tools and management tips. Useful Links: Visit higherlogic.com/podcasts to learn more about Higher Logic Thrive Jobs and explore our guide to the ideal association tech stack.…

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Dinlemeye Değer Podcast'ler

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Now On Netflix

The Member Engagement Show « »
Using Community to Generate Revenue and Sponsorship with TD SYNNEX

Using Community to Generate Revenue and Sponsorship with TD SYNNEX

Dinlemeye Değer Podcast'ler

Tüm bölümler

1
SEO Quick Wins for Associations with Romeo Talento 47:25

1
Transforming Association Volunteer Systems with Peggy Hoffman 48:36

1
Association Drivers of Change with ASAE ForesightWorks 39:25

1
What Do Members Want? Insights from the 2024 Association Member Experience Report 52:42

1
Association Learning Best Practices with Blue Sky eLearn 44:31

1
Using Community to Generate Revenue and Sponsorship with TD SYNNEX 37:14

1
AI, Privacy, and Security for Associations with Amanda DeLuke 41:42

1
How Mobile Apps Are Revolutionizing Member Connections with Michael Jones 42:37

1
Lessons from the 2024 Association Community Benchmark Report 47:44

1
Tapping the Power of Microsites for Associations 27:38

1
Association Credential Programs with Heather McNair 39:01

1
AI for Associations with Conor Sibley 45:22

1
Learning from 10+ Years of Community with Diana Mertz 38:54

1
Email Tips and Benchmarks with Amber Worthen 47:17

1
Careers + Community = Member Engagement, Revenue, and More with Sarah Spinosa 31:02

Player FM'e Hoş Geldiniz!

Ring Indoor Cam (newest model) — Home or business security in 1080p HD video, White

Ring Floodlight Cam Wired Plus with motion-activated 1080p HD video, White (2021 release)

Blink Mini 2 (Newest Model) — Home Security & Pet Camera(s) with HD video, color night view, motion detection, two-way audio, and built-in spotlight — 1 camera (White)

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The Member Engagement Show « » Using Community to Generate Revenue and Sponsorship with TD SYNNEX

Using Community to Generate Revenue and Sponsorship with TD SYNNEX

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The Member Engagement Show « »
Using Community to Generate Revenue and Sponsorship with TD SYNNEX