#28: Content Potluck: What Does Everyone Bring to the Table?
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On this short and sweet Thanksgiving-themed episode of The Marketing Water Cooler Podcast, Jeremy and Steph encourage you to look at your team with fresh eyes and analyze what everyone brings to the table. The truth is that your employees are full human beings with interests and passions outside of their work, and if you can find a way to harness their talents and abilities, you can turn marketing from a department into a culture at your company.
Listen out to discover the three questions you should ask each of your employees so that you can pin down their skills and interests, and how you can make the most of these to market your company in a new, exciting way. This will improve the resilience of your marketing strategy and might even have a positive effect on your team retention.
Stay tuned for more Thanksgiving-themed episodes of The Marketing Water Cooler Podcast this week, and don’t forget to rate, review and subscribe to the show.
Timestamps
[0:20] Today’s Thanksgiving-themed topic: How do you make use of all of the talent on your team?
[1:08] Everyone brings something to the marketing table
[2:06] Take a content inventory assessment
[3:02] Look at what’s under your roof, and what opportunities that brings
[3:45] Steph’s take: Everyone likes to talk about themselves
[4:37] Personal and business lines are blurred
[4:57] The three questions to ask each of your employees
[6:10] How to take advantage of these new creative resources
[7:20] Turning marketing into a culture
[7:53] What makes the people in your company happy?
Links
Strategic Branding Studios website
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