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21: Competition, Regulation and Consumer Protection
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İçerik Hosted by Dr Paul Harrison from Deakin Business School tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Hosted by Dr Paul Harrison from Deakin Business School veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates.
The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.
In this episode of The Marketing Lab, we take a deep dive into how the ACCC works, how they make decisions, and their role in the marketing and consumer landscape in Australia, with the General Manager of their Economic Group, Baethan Mullen.
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The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.
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