Finding Your Niche with Irina Kim Sang

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

One of the first lessons we learn when entering the working world is what it really means to start at the bottom. Whether it’s writing parking tickets as a police officer, sweeping floors at a hair salon, or processing endless data at a corporate job, working your way up the ladder is an often unpleasant reality of most careers. But real estate is the exception. Irina Kim Sang has a great analogy for this. Irina started her real estate career by diving right into Miami’s luxury scene, and managed to build a highly successful business. For Irina, the real estate industry is like a high rise apartment building. In most careers, getting to the penthouse means taking the stairs from floor to floor. But in real estate, you can take an elevator straight to the top. The challenge, of course, is adjusting your business to fit a new perspective that’s much different from the ground floor. In this interview, Irina Kim Sang details how agents can accelerate success by focusing on one perspective, and explains why the best marketers are open to ideas from every industry.