A Year of Content with Dale Chumbley

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

By now, most real estate agents interested in marketing online know that content is king. They also know that success is about producing tons of great content. And that’s enough to make anyone hesitate. Blogging several times per week, forever—that sounds like a lot of work. That got me thinking, maybe there are some alternatives. In 2010, Dale Chumbley saw an opportunity to create digital content about his community of Vancouver, Washington. But instead of just setting up a blog, Dale issued himself a challenge: 365 days, 365 entries. The result was a year’s worth of amazing content that established Dale as a local expert. Nearly five years later, Dale continues to get leads and referrals from people who have discovered him through his online content. In this interview, Dale explains how his “365 things to do in Vancouver” project has paid off for his real estate business, and how breaking into video marketing for real estate is as simple as wishing someone a happy birthday.