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S3E02: "Mastering Storytelling in Healthcare Marketing" with Rich Thomas, Owner & Director at INL agency
Manage episode 398614396 series 3468625
İçerik Fabienne Durat & Greg Servotte, Fabienne Durat, and Greg Servotte tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Fabienne Durat & Greg Servotte, Fabienne Durat, and Greg Servotte veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble.
As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply with audiences by addressing their unmet needs while respecting the legacy of established brands.
He delves into the unique challenges of healthcare marketing, touching on the innovative use of AI and the power of storytelling to create impactful narratives. Rich also explores the delicate balance required to foster creativity within the confines of industry regulations. Sharing insights from his entrepreneurial journey, he underscores the importance of effective execution over mere strategic planning and the crucial role emotional connections play in successful marketing endeavors.
This conversation is rich with real-world examples, practical advice, and thought-provoking discussions, making it a compelling resource for both seasoned and aspiring professionals in healthcare marketing.
We'd love to hear your thoughts on this episode. Feel free to share your feedback with us on our LinkedIn or Instagram pages, and don't forget to give us a rating on Apple Podcast or Spotify. Your support helps us grow The Marketing Consultation community!
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