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Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum
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We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.
Presented in partnership with WordPressVIP
123 bölüm
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 291126903 series 107975
We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.
Presented in partnership with WordPressVIP
123 bölüm
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