Generative AI Disruption - Eps. 3: Ashley Gross from commercetools

The Marketing Careers Podcast

Key takeaways from our guest, Ashley Gross (commercetools):
Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and focus on creative and strategic tasks.

The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies.

Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate.

Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools.

Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively.
Connect with Ashley Gross:
linkedin.com/in/ashley-a-gross/
thepromptnewsletter.beehiiv.com/

For more support on navigating the disruption of Generative AI:
Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!
Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
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