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How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company
Manage episode 412863591 series 3531629
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Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events.
We discuss...
- What goes into creating an event from scratch
- Using variable pricing to generate value for events
- Selling memberships (or, season passes as they call it)
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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