How Getting ”Sticky” Will Make Your Marketing Better with Susan Guthrie #411

The Make Money Mediating Podcast with Susan Guthrie

This week we are diving into the secrets that you need to know in order to draft compelling marketing copy! You've got to get sticky with it!

Whether drafting copy for your website, posts for your social media or blog articles to share, it is critical that your marketing efforts result in the best possible ROI for your hard work. Nothing is more frustrating than putting the time and effort into consistently posting on social, putting out articles and keeping your website up-to-date only to hear crickets from potential clients and customers.

In this episode, Susan shares her tried and true 8 top tips for making your content "sticky" so that it will stick in the minds of your potential clients and result in the outreach you are looking for!

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Many thanks to colleague and friend, Christina McGhee, top Parenting Expert and Author, who introduced Susan to the idea of "sticky ideas!" If you want to see a beautiful examply of "sticky" marketing copy and gorgeous graphics, just check out her social media feeds on LinkedIn and Instagram!

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Access the Episode Transcript

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Mentioned in this episode:

ANR Law from Ashely Nicole Russell

Delivering Divorce Differently from Ashley Nicole Russell

The Three Pillars to Success from Collaborative Law Phenom, Ashley-Nicole Russell #406

Christina McGhee, founder of Divorce & Children, Author of Parenting Apart and Creator of the Co-Parenting Specialist Certification Training in partnership with the Mosten Guthrie Academy.

Bill Eddy, Co-Founder of the High Conflict Institute and Author of BIFF for Co-Parent Communication and Calming Upset People with EAR.

Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day: here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/

Reach out to Susan at [e-mail]

Book an Hour Strategy Session with Susan and get started on brainstorming your new practice, project or problem: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie

Websites:

Susan Guthrie: https://www.susaneguthrie.com (coming soon)

Mosten Guthrie Academy: https://mostenguthrie.com

Social Media:

• Susan on Instagram: @susanguthrieesq
• Mosten Guthrie on Instagram: @mostenguthrie
• Make Money Mediating on Instagram: @makemoneymediating

Meet Our Creator and Host: Susan Guthrie

Nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, Susan Guthrie has been at the forefront of divorce practice for more than 30 years. After more than 20 years as a name partner in a leading law firm in Connecticut followed by establishing her own boutique Family Law and Mediation practice in 2012, Susan has in the past two years transitioned into one of the leading family, collaborative and mediation trainers in the world and regularly works with and consults with divorce professionals and attorneys in growing and marketing their practice for a happier and healthier life.

In 2020 Susan partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. The Academy has grown in two years from one 40-Hour training program to a comprehensive curriculum of basic, advanced and specialized trainings and consulting groups for a vast family of dedicated professionals.

As a leading dispute resolution professional, Susan is honored to have been recently elected as Vice-Chair of the American Bar Association’s Section of Dispute Resolution and looks forward to serving as the Chair of the Section in the 2024-2025 Bar Year. She was also recently elected as the ABA Section Officer's Committee Vice-Chair Representative.

Susan is also an internationally renowned expert in online mediation and has been training colleagues and other professionals in the practical and ethical considerations of conducting their mediations online with her innovative programs and webinars for more than two years. To date, more than 25,000 dispute resolution professionals have benefited from her program and she has trained mediators in countries all around the world including programs for the American Bar Association (ABA), the Alternative Dispute Resolution Institute of Canada (ADRIC), and the National Association of Distinguished Neutrals (NADN) among others.

Susan is the award-winning creator and host of one of the top 3 divorce podcasts in the world and one of the top 1.5% of all podcasts worldwide, The Divorce & Beyond Podcast with Susan Guthrie which has more than 5,000,000 listens to date.