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5 Steps To Successfully AB Test Written Content
Manage episode 311889187 series 3197581
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Sabina Khilnani is an award-winning marketing professional with over 15 years of experience. She is currently the co-founder of elocance, an audio application for busy professionals, and leads all things marketing and growth at the startup which is incubated in Paris’ Station F, the largest startup campus in the world. Sabina joins us on the show to explain how anyone can get started with AB testing in 5 easy steps. In this episode, we discuss
- How to identify your KPIs / objectives and framework for success
- How to test with different types of imagery/graphics
- How to on various platforms (YouTube, IG, Facebook, Google ads, blog, etc.)
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