EXPERIENCE 194 | Building Predictable Systems for Growth and Pushing Through Revenue Plateaus - A Conversation with Brian Kerlin, Founder and CEO of Optitude and Creator of the Optitude Growth Academy

The LoCo Experience

Brian Kerlin had a successful sales career of over 2 decades when the first cornerstones of Optitude were laid, and he became enamored with the entrepreneurial lifestyle while dating his now-wife, who had a successful professional services company - but was struggling to build the systems for predictable growth. Brian helped her discover and overcome those challenges to growth, and soon started sharing his insights with her entrepreneurial friends. He continued in his corporate sales role for many seasons while also volunteering for Denver Startup Week and incubators in Boulder and Fort Collins, including Innosphere.

Brian launched Optitude in 2018, and is focused on helping professional services companies grow from the place of the founder being the primary rainmaker - usually up to $1MM annual revenues - and grow toward middle market scale and systems and push through the revenue plateau that often hinders growth and hampers morale.

Brian chose the name Optitude as a hybrid of optimization and attitude, and if you can get those ingredients right, you’ll be ready to grow. He shares abundantly from his experience and principles during this conversation, and perhaps the best part is the unfolding realization that “Hey, I’ve got something here that I can turn into a business!” and then hitting the ground running to bring value to the market. There are abundant insights in this conversation for anyone who cares about predictable revenue growth, and so I hope you join me and enjoy, as I did, my conversation with Brian Kerlin.

The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/

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Music By: A Brother's Fountain