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Episode 176. Building a Powerful Brand with Jacquie Lawes
Manage episode 450724460 series 2704506
İçerik Katie Godfrey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Katie Godfrey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.
What we cover in this podcast:
Traditional vs. Personal Branding
Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.
The Value of a Professional Website
Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.
Tips for Choosing Brand Colors & Fonts
Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.
Storytelling in Branding
Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.
Branding for Beauty Business Owners
Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.
Connect with Jacquie over at jacquielawes.com
Thank you to our sponsor:
Diso Dissolvable Supplements
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